The Power of Integrated Marketing
Most marketing channels have been transformed by technology and advanced marketing practices, yet the event channel, representing 25-36% of our marketing budget, has been left behind.
Discover how event management, marketing automation and CRM platforms work together to deliver rich attendee profile data across all marketing channels. As a result, marketers are able to integrate events into the revenue cycle, increase pipeline volume and velocity, and build greater customer loyalty.
WHAT'S IN THIS GUIDE?
- Tips on creating more powerful B2B events.
- How to integrate event management technology with your existing CRM and marketing automation platforms.
- How to capture rich attendee profile data across all marketing channels.