Leverage Content to Accelerate the ROI of Your Events


Webinar Replay: Content for Conversion

If you’re not actively leveraging content to accelerate the ROI of your events, you’re missing a huge opportunity.

Too often, when people think about events, they simply consider and plan for the event itself: the booth, the room, on-site factors. But great content, leveraged before, during and after the event can exponentially increase the reach, influence and conversion opportunity at every event you produce or attend moving forward.

In this webinar we’ll take a comprehensive look at why a content strategy for your events is so important and walk through in detail exactly how you can leverage content before, during, and after the event.


Matt Heinz
CEO, Heinz Marketing

Scott Ingram
Account Director & Author of Making Rain with Events, Certain, Inc