Guide to Using Marketing Automation for Events

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Learn how to generate more revenue from events with marketing automation.

Nothing beats live events for bringing you face-to-face with prospects. This makes events a gold mine of sales-building insights—if you have the tools and the know-how to dig them out and put them to use.

Marketing automation is the key. Learn how to blend it with event management to accelerate and maximize event ROI. Download this free guide to discover:

  • The 3 vital categories of attendee information you need to capture
  • How to use event registration to enrich prospect profiles
  • Ways to leverage attendee data to personalize the event experience
  • The need for 2-way integration between event management and marketing automation


Learn how to bridge the chasm

between marketing and events

See how data holds the key

to the real value of events

Create a win-win-win

for attendees, marketing, and sales