Engage Your Tribe, Create Raving Fans, and Deliver Bottom Line Results with Event Marketing

Making Rain with Events

AUTHORED BY: SCOTT INGRAM

Create a Winning Event Strategy

Scott Ingram of Certain has brought together some of the top ideas, and best practices from a team of modern marketing experts. Learn how to create an integrated event marketing strategy where the results look like 1+1+1=10.

GET YOUR COPY Complete the form below to receive the full Making Rain with Events e-book (PDF format).
 

Contributors

Brian Kardon

Chief Marketing Officer, Lattice Engines

Debbie Qaqish

Principal & Chief Strategy Officer, The Pedowitz Group

Matt Heinz

President, Heinz Marketing Inc.

Peter Micciche

Chief Executive Officer, Certain Inc.

Frannie Danzinger

Director of Marketplace Development, Bizo

Mark Organ

CEO, Influitive

Allison Saget

Event Marketing Consultant

Thom Singer

Speaker & Conference Catalyst

Anita Covelli

Director of Product Strategy, ReadyTalk

Tim Hayden

Principal Strategist, TTH-Strategy

Shawn Lacagnina

Marketing & Design Consultant, Skyline Displays of Houston

Learn from the Experts
Take advantage of insightful podcasts and webinars with our featured contributors.

Podcasts

How to Make Your Event Marketing Pay-Off

In this conversation with Brad Gillespie, Head of Global Marketing for SiriusDecisions, we discuss the event marketing impact of their Summits, how they use events as a platform to build relationships, fund further research and development, and even get team buy-in from the entire company by the start of their fiscal year.

Events: The New Starting Point of Customer Conversations

Events are so much more than a group of people being in the same place at the same time. The event experience often begins months before the physical gathering of people.

The #1 Reason People Attend Events: Thom Singer Addresses the ‘Elephant in the Room’

This Making Rain with Events interview features professional speaker, trainer, and consultant, Thom Singer, on designing events that create connections. Listen to the podcast and read the transcript here.

Joe Pulizzi Shares the Secrets of Content Marketing World Success: Interview #1 in the Making Rain with Events Series

Scott Ingram connects with Joe Pulizzi, Founder and CEO of the Content Marketing Institute, just a few days after the big Content Marketing World event for a podcast interview. Listen to the podcast and read the transcript here.

On-Demand Webinars

Content for Conversion

with Matt Heinz, CEO, Heinz Marketing
Learn how to leverage content to accelerate the ROI of your events. In this webinar we'll take a comprehensive look at why a content strategy for your events is so important and walk through in detail exactly how you can leverage content before, during, and after the event.

Want a Bigger Return on Your Big Event? How to Mobilize Your Advocates

with Mark Organ, CEO, Influitive
Learn how advocates can contribute an enormous amount of value to your event marketing strategy, both in-person and online, for very little cost.

"Every marketing executive who invests in events as part of their marketing mix should do themselves a favor and read this book."

— Joe Pulizzi, Founder of the Content Marketing Institute,
and Host of Content Marketing World

About the Author

Scott Ingram

Scott is a marketing and events industry professional with a passion for bringing measurable value and business-impacting solutions to marketing executives and their teams.