How to Improve Lead Intelligence with Event Data
Events offer opportunities for organizations to capture deep and meaningful information about prospects in a short period of time.
Through events—especially larger and more complex multi-session events, such as user conferences—companies can build deep attendee profiles, measure engagement, and gauge interests.
The information captured can help companies not only track what attendees (the prospects and customers that attend these events) are doing, but to understand what they’re really interested in.
IN THIS WHITEPAPER
- We set out to help you understand the difference between current scoring models, which deliver a limited view of your prospects and customers, and lead scoring enhanced with event data, which paints a more complete picture.
- We alert you to the opportunity to capture this valuable event data and feed it into your current lead scoring models to make them more valuable and meaningful to your organization.