The Deep Dive Guide to Integrating Marketing Automation and Events

Every interaction between your event and your attendees yields insight you can use to paint a more complete picture of prospects, leads, and customers. From the event registration process, to on-site activities, to post-event feedback, buyers send a number of signals’ that you could be capturing.

This Deep Dive Guide shows you how to transform data from events into intelligence you can use to deliver sales and marketing results.

Read this guide to learn:
  • Why events are missing from the typical marketing stack 
  • Why you should integrate marketing automation and Event Automation
  • How to make it happen
  • What success looks like
  • How to plan your first integrated event
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