Buyer's Guide:
How to Choose the Right Event Management Platform

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With today's complex events, managing logistics and registration are just the beginning. Executives now expect credible ROI and marketing results, and they look to event professionals to deliver.

This makes it essential to have a complete event management platform—one that covers the ground from planning, flawless execution, and attendee engagement to powering and tracking follow-on leads, sales, and revenue.

Download this Buyers’ Guide for the insights you need to choose the right solution. Discover:

  • The critical areas your platform should cover
  • Must-have planning, management, and marketing capabilities
  • Which technical features are essential, and why
  • How to use the solution to deliver and prove event ROI


Understand the key considerations for choosing an event management platform


Core capabilities to look for


Features for branding your events