Take a Big Picture Look at Event Automation for Data-Driven Marketers and Event Professionals


The Essential Event Automation Primer

In-person events are thriving. The question is, are they holding their own in an era where CEOs demand credible ROI and customers expect highly customized and personal experiences?

Event Automation technology allows companies to automate, personalize, and measure event management and marketing activities, so they can increase marketing leads, sales pipeline, and revenue generated from events while also improving operational efficiency.

What You'll Learn:

  • What is Event Automation
  • Who uses Event Automation
  • The difference between event management and Event Automation
  • The key benefits
  • Features to look for
  • How to succeed with Event Automation
  • And more!