Leverage Events to Increase Your Pipeline and Deepen Customer Engagement


7 Seriously Simple Steps to Convert More Event Leads

Through events, you can build deep attendee profiles, measure engagement, and gauge interests. By capturing this data and feeding it into your marketing automation platform in an efficient way, you can enrich your understanding of what is most likely to drive leads to the next step in their buying process.

This cheat sheet offers 7 simple steps on how to use event data to convert more event leads to customers.



The insight in this cheat sheet will help you:

  • Deepen your attendee profiles by using the event registration process
  • Propel your attendees through their buying process with in-person meetings
  • Optimize more meaningful follow-up with event data
  • And more!