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Certain’s 2016 Event and Marketing Automation Benchmark Report

Learn how digital marketers are leveraging attendee data collected at events for event success in our Event and Marketing Automation Benchmark Report!

Did you know that 55% of marketers are missing out on opportunities to collect buying signals at events? What metrics are B2B marketers leveraging to measure event success?

In our Event and Marketing Automation Benchmark Report find out:

  • How industry leaders measure event success
  • Email segmentation best practices
  • How to capture 300 buying signals at events
  • Best practices to increase event registrations
  • How to use event and marketing automation to engage in real-time follow-up during events