Check out the presentation:

Want to Increase Event Attendance by 42%?

Improve event attendance and attendee engagement with these best practices.

Learn top tips on how to capture data and buying signals to increase attendance and use lead and engagement scoring to generate revenue from our presentation: How to Build a High-Converting Event Experience with Event Automation. VP of Marketing at Certain, Kristen Alexander, and Demand Generation Specialist, Beki Scarbrough, will cover the benefits of utilizing Event Automation before, during, and after the event.

In this presentation, you will:

  • Discover how Beki Scarbrough leveraged Event Automation at CA World to win a Revvie and increase event attendance by more than 42%
  • Learn lead and engagement best practices to develop targeted, personalized follow-up
  • Find out how to capture over 300 types of buying signals before, during, and after an event
  • Gain knowledge on how event and marketing automation features enable you to deliver credible Event ROI