B2B Event Success:
Q&A: Planning for Results-Oriented Events with Forrester

Our webinar with Forrester, Solid from Start to Finish: Planning for Results-Oriented Events, sparked a conversation about how to incorporate ABM into an event strategy.

With help from Allison Snow from Forrester, we've boiled it all down into a brief guide that provides answers to the following questions:
  • What are the best ways to leverage events for account-based marketing?
  • Why should I maintain ongoing investment in my events budget in the face of emerging technologies and other initiatives?
  • What is the the “low-hanging fruit” when it comes to optimizing events? What are marketers missing?
  • What steps do I need to take to ensure event success?
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