With more than 1.8 million events taking place each year, it's critical to demonstrate greater value in order to compete for attendees, sponsors and exhibitors.
A recent survey found that 61% of participants do not attend events because they feel they cannot adequately justify the cost. Furthermore, responders said that networking was the most productive component of an event and 91% favored meetings with pre-scheduled appointments. What greater value can you deliver to attendees, sponsors, and exhibitors, than connecting them with the people they want to meet?
Wonder how one-to-one meetings fit into the event landscape? Check out the infographic below: