The 2018 State of B2B Event Marketing

Uncovering Best Practices to Drive Value, Pipeline, and Revenue

How are today’s most successful companies planning, executing, and reaping the rewards of hosted events? This report explores how companies utilize events to drive greater pipeline, sales, and revenue results, and uncover the gaps that impede success.

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Maximize Event Effectiveness

Learn about the challenges and best practices for pre-, during, and post-event marketing initiatives to ensure your event stands apart from the rest.

Accurately Measure and Attribute Event ROI

Find out how other organizations identify, track, measure, and attribute key performance indicators to their event.

Uncover the Gaps in Achieving Event Success

Discover how successful companies drive demand, accelerate pipeline, and generate revenue to impact the overall business through hosted events.